About Us

For over 20 years MCAN RESEARCH has helped to manage brand(s) and provide insights to successful businesses. You need to understand your industry, appreciate how the influencers, specifiers and purchasers of your products or services see your products or services as suitable solutions, as well as understand how your competitors sell against you.


Our BrandPath™ approach is the process of uncovering perceptions and insights and analyzing the data to help you understand how to market more effectively.

Our BrandPath can provide valuable insight to help you:

  • Reduce business risks
  • Spot current and upcoming problems in your industry
  • Identify sales opportunities

Why BrandPath™?

Your product/service is a brand.  And your brand is the whole set of perceptions that submerse customers and prospects.

It's what they believed (not necessarily what they tell you) that is your reality.

Call us today at 905 337 5925 or email